We're beginning to see more chatbots on websites - these are programmed chat interactions which often combine structured questions and answers and natural language processing in order to provide a useful experience for site visitors.
Snappy news headlines work really well in print. For example: "It's The Sun Wot Won It" famously appeared on the front page of The Sun after the 1992 general election. That was a great and memorable headline - but it wouldn’t have worked very well in terms of search engine optimisation (SEO). When writing for the web your news headlines need to help people find your story.