- user experience improvements (UX)
- approachable, contemporary design
- transformed search tools
- site speed enhancements
- first-class editor experience
- SEO wins
- hosting and support
The outcome was an updated data structure as well as a fresh, contemporary design for their website.
Having agreed the designs, Sereno built a high quality website that is easy to edit and use.
One of the key upgrades was an overhauled search capability, making it easy for visitors and search engines to locate the great resources held on the site. Up-to-date search tools including a facetted search and fast indexing really helped make this relaunch a step-change for the site.