Drupal site owners have a wealth of choices when it comes to maximising visibility on search engines. You have to keep your content relevant and up-to-date but by thinking carefully about the tools on offer, you can make the most of your content and see improvements in your rankings.
When you publish content, make sure you give your content a title that really makes it clear what your content contains. Don’t reuse titles either as this won’t help your content when it’s being indexed.
Website donations generally play an important role for charity websites, although they may not be the primary source of funding; indeed, many charities do not rely on individual donations at all.
Where a charity does require a donation feature, it’s fair to say that the development of an effective system understandably causes anxiety and debate. The main challenges that charities often face are:
While we never know what’s round the corner in the world of digital and the third sector, we’ve seen a number of interesting trends emerge in 2018 that will grow further in 2019. Here’s our take on what’s next for digital in the UK charity sector.
We all know it can be a lot of work to keep your charity intranet vibrant and all used. That said, here are half a dozen really quick and easy ways to improve your intranet and make it more useful and visited by your staff.
Building a new website generally involves our clients saying 'goodbye' to their old one. Sometimes, moving on is accompanied by a huge sigh of relief, but it's always a hurdle for site administrators to get to grips with content publishing on a new website.
While I want to look specifically at social intranets in this article, I should first point out that the business case for any intranet is in general poorly understood. While it's possible for Comms teams to go to senior management with a case for a new or revised intranet, it's unusual to see KPIs rigorously reviewed after the first year. Indeed, while evidence is hard to obtain, it's clear to anyone working in the sector that the overhwelming majority of intranets are not often measured against meaningful benchmarks.
It's been interesting to watch commentators deal with the recent revelations over Cambridge Analytica and Facebook. While the #deletefacebook campaign has gained some traction, many critics of the social media giant are reluctant to close their accounts. This is because they rely on Facebook to help promote their message and they may be worried that removing themselves from the platform will diminish their ability to effectively campaign to the widest possible number of supporters.
When it comes to web design there’s nothing more rewarding than working with a passionate client that really understands their audience and how the website will make a positive difference to their lives. Sereno is a great believer in co-design activity and the way it can make both client and supplier deeply engaged in the nuts and bolts of how the site will work and what might stop it working for some. We’ve found that a great place to embark on co-design work is in the creation of personas.
There's no doubt that concerns over GDPR are now starting to become more urgent for our clients as the regulation comes into full effect on May 25th.
I've been doing a lot of reading and attending events on GDPR so feel somewhat informed now and can share some headlines that I hope will be of use to Comms and Marketing people working in charities. There are many aspects to GDPR but my focus is here is how this might affect the way in which charities can work with their digital agency suppliers to make the most of the GDPR opportunity.