When it comes to web design there’s nothing more rewarding than working with a passionate client that really understands their audience and how the website will make a positive difference to their lives. Sereno is a great believer in co-design activity and the way it can make both client and supplier deeply engaged in the nuts and bolts of how the site will work and what might stop it working for some. We’ve found that a great place to embark on co-design work is in the creation of personas.