Good Faith Partnership

Sereno has launched a new website for Good Faith, bringing Good Faith Partnership and Good Faith Foundation together in one digital home.

One of the main challenges was making the relationship between the two organisations simple and intuitive. They have distinct roles and activities but share a common purpose, identity and story.

We worked with the Good Faith team to understand their different audiences and priority journeys, before developing a new information architecture and website structure. The new design brings their visual identity to life online and puts much greater emphasis on their projects, partnerships, stories and impact.

The result is a more visual and engaging WordPress site that makes a potentially complex organisation feel straightforward to explore.

Project highlights

  • Discovery and audience personas
  • User needs and priority journeys
  • Information architecture and sitemap
  • Bringing two organisations together within one coherent website
  • Bespoke responsive website design
  • WordPress development
  • Flexible project, case study and news content
  • Content migration from two existing websites
  • Accessibility, SEO and analytics
  • Easy ongoing content management for the Good Faith team