Sereno has launched a new website for Spear, as the organisation moves from Resurgo to the Spear name and puts its flagship programme at the heart of its identity.
We worked closely with the Spear team to rethink the structure of the site, create a fresh new design and rebuild the website in WordPress. The project also involved carefully migrating content from the existing Resurgo website and managing the move to a new domain while protecting existing search visibility.
The new site gives Spear a clearer digital presence, makes it easier for its different audiences to find what they need, and provides the team with a flexible platform they can manage and develop over time.
Project highlights
- Discovery, planning and information architecture
- New user-focused sitemap and navigation
- Bespoke responsive website design
- WordPress development
- Content migration from the existing Resurgo website
- SEO migration and redirect planning
- Accessibility and performance optimisation
- Flexible content management for the Spear team