Addaction Website


  • site traffic improves by a step-change: (page views up by 35.8%; time spent on page up 61.3%)
  • user research meant adopting a design approach with a strong visual impact
  • service finder tool with interactive mapping
  • third party integration with donation, geolocation and accessibility tools
  • campaign tools for site editors
  • hosting and support, with Continuous Improvement package

The Challenge

Addaction is one of the UK’s leading and largest specialist drug, alcohol and mental health treatment charities. They manage 120 services from Cornwall to Scotland - helping adults, young people, families and communities to change for the better.

The client brief outlined a content managed responsive website to provide core help and services information to service users, friends and families. Publishing would need to be distributed but secure and scheduled against a content calendar.

The project's discovery phase indicated that we needed to build a site with a strong identify and visual impact, without getting in the way of content.

The Solution

Sereno worked closely with the client to deliver core features and design within a clear sprint programme. Launch was successfully reached within schedule - and the project delivered within budget.

Addaction website on a laptop and mobile device
See the site at

We are really delighted with our new website and Sereno did a fantastic job of developing and building our site to suit our requirements. I would really recommend them to anyone looking to build a new website.

Hayley Pegden, Head of Marketing