A vital part of looking after your website involves an ongoing analysis of how well it is performing. I think most communications professionals these days spend some time every month looking at the stats. These are often used in reporting to senior management teams. They answer questions such as - how well is our site doing?
Many charities would like to integrate donations & newsletters into their websites. Alongside this, forms integrations can help streamline the process of transferring data between, say, an individual's donation and a record in a CRM.
We have been building sites both in Drupal and Wordpress for many years. That said, Drupal was our ‘go to’ platform. It provided a much greater level of structure both in terms of modelling data requirements and building code. Wordpress was ideal for smaller projects where a restricted budget and speed of development were key.
While well-crafted copy and clarity of messaging are key to your website’s success, it’s true to say that your site can be massively altered by your choice of images. Larger charities or social enterprises may have sizeable budgets for photography (and video) but many smaller charities don’t have this luxury.
It’s all too easy to bury yourself in the detail, but good SEO practices encourage you to look at the big picture as well as the minutiae. You have to keep in mind the tactical approaches to making your page popular and well-indexed by search engines, but spend some time thinking about your site strategy over time.
It’s a common scenario - your charity website is outdated and not functioning well. However, a rebuild seems like a huge undertaking right now. You have so many issues to deal with, not least how to adapt to the pandemic that developing a new website seems a step too far.
Your search engine strategy (SEO) - the steps you take to make sure your website performs at its best on Google and other search engines - is a key element of your digital strategy. In this article, I want to run through some simple steps you can take to help your site’s SEO.
Sometimes, it pays to go back to basics and rethink fundamental assumptions. While the terms ‘content managed website’, ‘content management’, ‘content management system' and 'CMS' are commonly used, I think different technologies, approaches and implementations of the CMS makes this a very tricky concept to pin down.