It’s a common scenario - your charity website is outdated and not functioning well. However, a rebuild seems like a huge undertaking right now. You have so many issues to deal with, not least how to adapt to the pandemic that developing a new website seems a step too far.
Your search engine strategy (SEO) - the steps you take to make sure your website performs at its best on Google and other search engines - is a key element of your digital strategy. In this article, I want to run through some simple steps you can take to help your site’s SEO. This article is aimed at owners of websites built in either Drupal or WordPress, although some more general points can be applied to sites using other technologies. This is an extensive subject but in this short space I’m just going to try and cover the key points.
Sometimes, it pays to go back to basics and rethink fundamental assumptions. While the terms ‘content managed website’, ‘content management’, ‘content management system' and 'CMS' are commonly used, I think different technologies, approaches and implementations of the CMS makes this a very tricky concept to pin down.
In a previous post, I covered some useful (and less well known) modules to help you with importing content into your new Drupal 8 or Drupal 9 website. In this post, I want to cover moving content the opposite way - from Drupal into WordPress. I also touch on more generic content importing from other content management systems.
While the Drupal core's Migrate functionality is often the go-to starting point for imports and is well covered, I'm focusing in this article on some of the other approaches and modules that might help your migrations.
Many organisations, especially those in the charity sector who may feel their values align with those of the open source community, will most likely run internal or desktop systems based on closed source software from the established vendors like Microsoft. Given the skillset of internal IT teams and the massive market dominance of these solutions, this is not surprising. So far, open source solutions based on Linux have struggled to find anything more than a foothold in this area.
Websites are always evolving. We build new websites and software tools and are constantly improving existing ones in response to changing needs and new opportunities. How are Covid lockdown restrictions affecting our work?
Planning and building a new website should be an exciting and enjoyable process for a charity comms team. Thinking carefully about your users' needs and planning what you want to say is all part of the planning process.
But when it comes to content, what do you need to bear in mind to rank well on search engines? Here are my top tips for making your content SEO-friendly:-