Alexandra Rose

Website build

Alexandra Rose wanted to move their existing website arrangements onto an easy-to-use economical new platform. The existing site no longer met their needs and so this was an opportunity to rethink their approach entirely and define a site that would better meet the needs of their audience.

Sereno worked with Alexandra Rose to analyse their audiences and to develop a site design that would better serve them and meet the goals of the organisation. 

The site was designed and built out in Wordpress. We extended and tailored the editing experience to give Alexandra Rose full control over all site content and to enable the easy production of advanced layouts using a simple drag and rop interface. We also wrote import routines to bring across data from the former non Wordpress site.

Client feedback

"Working with Sereno was an easy, stress-free experience. They really listened to our needs, found creative solutions to challenges and built us a beautiful website."

Alison Burrell, Senior Fundraising and Communications Manager


  • import of old site content
  • new data structure to facilitate better content organisation
  • advanced tagging and searching for better information retrieval
  • advanced site building tools for editors
  • support and hosting package