Rod started out in face-to-face training before moving into web development and project management. A co-founder of Sereno fifteen years ago, Rod thrives on the variety and creativity that comes with running a web agency.
What he enjoys most about his job is getting to know the clients and the sheer inventiveness called for in transforming their real-world ideas and into digital solutions. In practice, this means running discovery workshops around site audience and user experience issues (UX), followed by the Drupal development alchemy that brings the solution to life.