While large charities may have the digital expertise or budget to deploy effective donation systems, this is not generally the case for small to medium sized charities. This is because the donation landscape is confusing, costs variable and the levels of expertise and technical knowledge required for comprehensive solutions are very often beyond the reach of small busy charities lacking deep pockets.
It's often the case that charities first use recommendations and Google to engage a digital partner to help with a site rebuild. However, some of the most successful redesign projects start with a period of internal negotiation and planning. Apart from normal bugeting and timescale setting, charities should take the time to review their site anlytics and think through their goals. Where is their current site failing? Where is site traffic coming from? Which search terms or social media channles are visitors using to find content? What is the best perofrming content?
Two years ago, at the Drupal conference in 2017, Dries Buytaert, Drupal’s founder, discussed the ways in which Drupal could leverage its sophistication and power and not compete with small website building platforms that take care of all the design and hosting for you - eg Wix, Squarespace. Drupal has always excelled at flexibility, security, scalability and providing industrial strength websites.
Drupal site owners have a wealth of choices when it comes to maximising visibility on search engines. You have to keep your content relevant and up-to-date but by thinking carefully about the tools on offer, you can make the most of your content and see improvements in your rankings.
When you publish content, make sure you give your content a title that really makes it clear what your content contains. Don’t reuse titles either as this won’t help your content when it’s being indexed.
Website donations generally play an important role for charity websites, although they may not be the primary source of funding; indeed, many charities do not rely on individual donations at all.
Where a charity does require a donation feature, it’s fair to say that the development of an effective system understandably causes anxiety and debate. The main challenges that charities often face are:
While we never know what’s round the corner in the world of digital and the third sector, we’ve seen a number of interesting trends emerge in 2018 that will grow further in 2019. Here’s our take on what’s next for digital in the UK charity sector.
We all know it can be a lot of work to keep your charity intranet vibrant and all used. That said, here are half a dozen really quick and easy ways to improve your intranet and make it more useful and visited by your staff.
Building a new website generally involves our clients saying 'goodbye' to their old one. Sometimes, moving on is accompanied by a huge sigh of relief, but it's always a hurdle for site administrators to get to grips with content publishing on a new website.